Profile: Digital Marketing Manager



Salary:

Digital Marketing Manager's salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

Note: This is a Full time Night Shift Only and Work from Office, No Home Based.

  • We are seeking a highly motivated and experienced Digital Marketing Manager to join our team, with a focus on generating leads, increasing inbound calls, executing successful ad campaigns, and having working experience with USA clients. The successful candidate will be responsible for developing and implementing effective digital marketing strategies that increase brand awareness, drive website traffic, and generate leads for our sales team.

Required:

  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience as a Digital Marketing Manager or a similar role with a focus on lead generation, inbound calls, ad campaigns, and having working experience with USA clients.
  • Strong understanding of SEO, PPC, email marketing, social media, and content marketing in the context of lead generation and inbound calls, ad campaign planning and execution, and the USA market
  • Excellent analytical and project management skills
  • Ability to work independently and as part of a team, especially with the sales team
  • Strong written and verbal communication skills
  • Experience with marketing automation tools such as Marketo, Hubspot, or Pardot is a plus
  • Knowledge of ad platforms such as Google Ads, Facebook Ads, etc. is a plus
  • Working experience with clients in the USA is a must

Duties & Responsibilities:

  • Develop and implement digital marketing strategies that align with overall business goals and focus on lead generation, increasing inbound calls, executing successful ad campaigns, and having working experience with USA clients
  • Manage and optimize search engine optimization (SEO) and pay-per-click (PPC) campaigns to drive relevant traffic to our website and generate leads, with a specific focus on the USA market
  • Plan and execute email marketing campaigns that drive engagement and lead generation, with a specific focus on the USA market.
  • Create and manage social media content and advertising campaigns across multiple platforms to increase brand awareness and drive lead generation, with a specific focus on the USA market
  • Plan and execute successful ad campaigns across various platforms (such as Google Ads, Facebook Ads, etc.) to increase brand awareness and drive lead generation, with a specific focus on the USA market
  • Collaborate with the sales team to ensure that all leads generated through digital marketing efforts are being effectively pursued, with a specific focus on the USA market
  • Monitor and analyse website and social media metrics, as well as ad campaign metrics, to make data-driven decisions on optimizing campaigns for lead generation and inbound calls, with a specific focus on the USA market
  • Stay up-to-date with the latest digital marketing trends and technologies related to lead generation, inbound calls, ad campaigns, and the USA market
  • Manage the digital marketing budget and ensure that all campaigns are cost-effective and deliver a positive return on investment, with a specific focus on the USA market

Preferred Skills and Qualifications:

  • Bachelor"s degree in marketing, business, or related field
  • Experience working in a fast-paced environment
  • Ability to work independently and take initiative
  • Detail-oriented with excellent follow-through
  • Highly organized and able to manage multiple projects simultaneously

Where will you work?

NOIDA office (Fixed timings)

What are your work hours?

Guidance: 47-50 Hrs per week Mon-Fri 7:30PM-5:00AM Mon-Fri (India Time) Saturday Sunday will be off but it depends on the client requirement. If they are working then we have to work on Saturday and Sunday.

Who are we?

Independent Marketing, Lead Generation& Advertising Company, HM Group of Companies and headquartered in NY & TX, USA, with employees across the US, India, and the Philippines.

Location

Work-From-Office NOIDA Office


Employment Type

Full-Time


Minimum Experience

5-7 years of relevant experience in marketing, sales, or lead generation


Salary

Salaries vary depending on their level of education, years of experience, and the size and industry of the company.

Benefits

Performance-Based Bonuses

Comprehensive Medical Insurance

Paid Leave 1.5 Every Month

Incentive plans

Meal Allowances

Transport allowances

Attendance Bonus


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